Branding Bootcamp: Build an Influential Content Plan that Engages Your Customer
This course is perfect for small business owners looking to build a smarter plan for email or social media content, or have been thinking about designing a private customer group or training course and need to create a content plan.
Part mastermind group, part digital workshop this bootcamp incorporates best practices, interactive worksheets, and personalized feedback to help you create a content plan that will influence and engage your customers and prospects.
How it works:
This digital bootcamp runs for a three-month period. We’ll meet as a small group on video chat two times per month (six times total). You will receive short assignments in preparation for each session designed to help you commit and build a successful implementation plan that addresses a top customer or prospect communication need. This bootcamp is limited to 12 participants to ensure personalized feedback during the sessions and in email correspondence with the instructor.
Weeks 1 & 2
Accelerate: During the first two weeks, we will meet weekly to quickly address your top communication gap and get specific on the customer/prospect audience profile. You’ll explore your vision for success, the current communication barriers or gaps, and define the people you want to engage.
Weeks 3 & 4
Workshop: Our focus for the second two sessions is about getting detailed on the motivations and behaviors of your audience. We’ll spend time workshopping who they are, what they need/want and how your content or message provides a solution.
Weeks 5 & 6
Roadmap: In our final two sessions, you will develop a content strategy and actionable roadmap for your content. The methodology is flexible to support the content and channel you are planning to use to engage your audience.
What You Take Away:
Learn how to create a successful content plan, to support any platform or channel, that engages your audience
Receive personalized feedback on your business, target customer, and barriers or gaps for communication that you are facing
Six mastermind sessions with best practices, case examples and meaningful group discussion on the dedicated course topics
Easy to follow worksheets that help you get clear on your customer communication gaps/barriers and how to overcome them through meaningful content
A dedicated, private Facebook group to discuss bootcamp materials, challenges and inspiration with fellow participants and the instructor
Email access to the course instructor during the three-month bootcamp to discuss questions or get support on bootcamp topics and your business challenges
This session is limited to 12 participants.
Interested? Let us know what content challenge you plan to tackle at bootcamp.