After 15 years working alongside some of the best creative minds on the world’s leading brands, there is one clear takeaway - almost every major campaign, piece of content, and interactive experience is built on inspiration from another brand.
Whether you are looking to elevate your career or take your small business to the next level, articulating what makes your brand unique is essential. Defining your story starts with getting clear on your vision and the purpose of your vision, why does it matter and to who? What did you set out to accomplish, what is your vision?
Brand growth happens when your audience is aligned, connected, and advocates for your business. It starts with a clear strategy shaped from your audience’s needs and behaviors. When you are clear on how and where to focus your marketing resources, engagement will happen organically.