About Karianne


Karianne Wardell
Founder & Chief Strategist, Lofti

Karianne Wardell is a Chicago-based brand strategist, consultant and presenter with 15 years of brand leadership experience in the creative industry.

Over the course of her career, Karianne has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands including State Farm, Hewlett-Packard, and GE. She facilitated consumer marketing campaigns as a Vice President, Digital at Weber Shandwick, a global communications firm and in 2017, launched Lofti to help small business owners navigate the complex world of branding.

In her inaugural year with Lofti, Karianne coached over 250 leaders through private consulting and facilitated branding workshops in London and throughout the U.S. From real estate agents to consultants, dental practices, restaurateurs, performing artists and event management companies, Karianne applies best practices from her experience with global brands in a simplified formula empowering entrepreneurs to elevate authentic, powerful stories. She has curated a team of best-in-class creatives and coaches that assist in her workshops and with her client's creative branding needs. Together, they help high-performing humans build and elevate their professional or small business brand so they can grow business, get that next big gig, and create brand demand before they open their doors.

Selected Brands I’ve Helped.

GE Aviation


Motorola Solutions

Procter & Gamble


Pet Supplies Plus

General Growth Properties

Coldwell Banker

State Farm

LINK Unlimited Scholars

Grenzebach Glier & Associates

Chicago Symphony Orchestra