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Sample Programming:

Branding for Businesses 

Elevate your brand story in this workshop designed to help you articulate your business vision and values, motivating your target audience to engage with your brand.

The Lofti Accelerate workshop series is designed as a community style class that promotes networking with like-minded individuals. In this session, you’ll use interactive worksheets to develop a strategic framework for consistent messaging in social, on the web or in sales conversations. This session is perfect for small business owners, marketers, and anyone ready to take their side hustle to the next level.


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Create a compelling message for your brand. Working from the client’s perspective, we will define or evolve your vision, values, and brand message working independently and in small groups from interactive worksheets. You’ll develop a strategic framework to develop consistent messaging in social, on the web and in sales conversations.

You’ll leave the session with:

  • A defined vision and set of brand values

  • A clearly articulated summary of who your top customer is and how you can motivate them to engage with your brand

  • A strategic message platform that you can use across your marketing materials


Sample Programming:

Better at Networking:
Build Your Professional Brand

Elevate your personal brand story. Create memorable talking points to use for networking, interviewing, and in your resume or professional website.

The Lofti Accelerate workshop series is designed as a community style class that promotes networking with like-minded individuals. In this session, you’ll use interactive worksheets to develop a professional story including keywords that define your unique professional brand and help you to confidently network. This session is perfect for professionals looking to tell their career story confidently.
 


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Increase your confidence in networking and selling. Examine how you communicate what you provide vs what you want to be known for in your field, crafting a memorable brand story. Working from your audience’s perspective, we will define your career vision, personal brand values, and unique talking points working independently and in small groups.

You’ll leave the session with:

  • A defined set of personal brand values and a clearly articulated story that highlights professional accomplishments

  • Talking points that can be used for networking, interviewing or built into messaging on your LinkedIn profile

  • Tips and best practices on how to memorably deliver your message