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What Women Want: How to Connect with Female Consumers

  • Yelp Chicago 222 West Merchandise Mart Plaza Chicago, IL, 60654 United States (map)

Female consumers influence over 83% of all consumer spending in the United States, according to the Gender Leadership Group. So how are businesses getting it right and how are they getting it wrong, especially when it comes to marketing to female consumers? These experts will take a look at some real world examples and have a thoughtful discussion around this topic. We want to help your business become more successful, so please feel free to join us regardless of your marketing expertise, business category, or gender. All are welcome!

Here's what you can expect when you attend:

  • Great marketing tips and brand strategy advice from our expert panel featuring Karianne Wardell, Erika Gilchrist, Elizabeth Sexton and Shirley J.

  • A chance to network with other local business owners, managers, and marketers

  • An opportunity to get your Yelp questions answered by expert staff

Additionally a delicious taco bar from the sister owned El Metro Cantina and sweet treats from female owned Tea Pot Brew Bakery will be provided.

Earlier Event: February 28
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