Our Story


The Lofti Brand Values

Just the like amazing brands we help build and grow, we take our brand values pretty seriously.
After all, they are the heart of our vision, human approach and what makes us uniquely us.



We are experts. Our team is made up of senior-level independent contractors who each bring over a decade of experience in their specialty area.



Branding should be fun. When you’re in the business of guiding dreams into reality like we are, it’s essential that every step blends a little laughter into the strategic process.



Partnership from day one. We exist to support like-minded humans, it’s what fuels us, makes us get out of bed each day, and feel that warm fuzzy feeling called success.



We love what we do. Maybe it’s because we are past corporate citizens now free wheeling it or it’s our creative personalities, either way building your brand is what gets us excited.



Wild, creative thinkers. At every step in the process, we’ll help you think through where you’re headed and how that integrates with where you are today so you see results.



A complete experience. Integrating the personal and professional aspects of who we are every day in every way.


Why I started Lofti - From Founder Karianne Wardell

After a 14-year career in the creative branding industry, I made the leap to chart my own path. Knowing that my passion, skills and experience leading the global branding and marketing strategy for companies like State Farm, GE and Hewlett-Packard could be applied to more meaningful challenges, I launched Lofti, a brand education agency, in 2017.

In our first 18 months, we’ve coached over 250 leaders and entrepreneurs through private consulting and original branding workshops focused on developing authentic, powerful stories. Applying the same multimillion dollar concepts I’ve used to craft the world’s strongest, most recognizable brands, we advise individuals on how to refine and leverage their story to get them to their next level of greatness, in either their career or business.

From real estate agents to consultants, dentists, restaurateurs, performing artists and event management companies, our team of industry-leading creatives and coaches help leaders hone a solid strategic foundation for their brand and learn how to use marketing to achieve results.

Our Mission:

Lofti empowers business leaders and their teams with the resources to build lasting brands

Community is in our DNA. We love purpose driven business leaders. Through our workshops, private consulting, and strategy services we have helped hundreds of clients gain clarity, faster marketing results, and renewed inspiration for their missions.

Each year, Lofti partners with select non-profit organizations to accelerate their branding and marketing. From customized workshops with board members on brand vision, to team trainings on social media marketing, and ongoing private consulting with executive leadership on marketing implementation, some of our favorite work comes from these collaborations.