Our Team


 Meet the Lofti Network

Lofti brings together a curated team of best-in-class creatives and consultants. Together, we help leaders develop a strategic approach to their brand and marketing to achieve business results.


Karianne Wardell

President & Chief Strategist

Karianne is a Chicago-based brand strategist, instructor, and coach with 15 years of brand leadership experience in the creative industry. Over the course of her career, she has led branding, digital marketing, advertising strategy and execution for some of the world's biggest brands and in 2017, launched Lofti to help business leaders navigate the complex world of branding. 

At Your Service

Meet the like-minded individuals of Lofti that will help both you and your business grow


Emerald-Jane Hunter

Media Strategy

Four-time Emmy award winning journalist and 2016 40 under 40 Game Changer as named by Mellody Hobson/Ariel Investments, Emerald-Jane, President of MyWHY Agency, is a master of all things media, storytelling and content creation.


Bill Ross

SEO Consultant

Bill helps businesses establish and accelerate their online presence. His background as a digital strategist for top global brands provides clients with digital strategy and overall strategic vision for SEO, Content Strategy, and Web Design across multiple business verticals.


Jenn Gaudreau

Brand Photography

From personal branding headshots to custom styled stock photography, Jenn brings brands to life through a personalized library of imagery.


Joe Sines

Video Storytelling

Joe is a creative filmmaker and digital media producer who brings brands to life through video storytelling.


Christopher Johnstone

Stylist and On Camera Coach

As a Broadway performer, model, and credited film actor, Chris understands the art of on-camera presence. From styling to presentation coaching, his industry tips help the Lofti community have confidence in front of the camera.


Alyssa Doorhy

Personal Wardrobe Styling

Alyssa helps clients attain confidence in their wardrobe and personal brand through styling, closet clean outs and personal shopping.


Matt Ritondaro

Creative Director

Writer. Creative Director. Producer. Director. From producing campaigns to writing copy, it comes down to storytelling. It’s what drives brands, what drives business, and it’s what drives Matt.