Meet the Lofti Network
Lofti brings together a curated team of best-in-class creatives and consultants. Together, we help leaders develop a strategic approach to their brand and marketing to achieve business results.
President & Chief Strategist
Karianne is a Chicago-based brand strategist, entrepreneur, and health advocate. After a 15-year advertising career spent crafting strategies for global companies, Karianne made the leap in 2017 to chart her own path as a creative entrepreneur. Transitioning from high-pressure, high-performance professional to business owner naturally led her to integrating a more mindful approach to health. Her company Lofti, hosts professional branding workshops that integrate meditation and grounding techniques to help attendees achieve their next level of greatness, in either their career or business, without losing their sense of self and purpose in the process. Combining her classical training as a vocalist with methods learned during her 20-year yoga practice, Karianne leverages the elements of movement, breath and sound to cultivate a deeper connection within—helping individuals discover new, untapped ways to relieve stress.
Chief wellness officer & head of new business development
Will is a former collegiate athlete, entrepreneur, and yoga and meditation instructor. From building the first indoor climbing facility in the Palestinian West Bank, to incorporation of yoga practices like yin that are often unexplored in today’s traditional health clubs, to helping business leaders cultivate smarter wellness routines with Lofti, his inherent enthusiasm about life comes from creating meaningful impact in the lives of others. During his two and a half years in the Middle East, he experienced first hand the profound benefits of yoga practice on a community seeking internal freedom despite the social and economic limitations out of their control. After returning to the U.S., he began his yoga teacher training and meditation journey, and as Chief Wellness Officer for Lofti, he leads heart-centered wellness workshops throughout the U.S.